Samuel Lawrence Interactive Ltd is a real-time immersive studio developing original, world-class interactive IP.

Story drives everything.

We build cinematic universes engineered in real time — integrating performance capture, spatial design, and advanced production pipelines into cohesive, living digital worlds.

Our expertise spans immersive production, real-time environments, and narrative-driven systems design. We operate at the intersection of technology and storytelling, delivering experiences that meet AAA standards of craft, scalability, and execution.

We design worlds for depth.
We engineer them for longevity.

Our original universes are built to stand independent of any single engine, device, or platform — future-ready, production-tested, and designed to scale across mediums.

Samuel Lawrence Interactive Ltd exists to create premium interactive experiences with emotional weight and technical precision.

Story first.
Execution at scale.

Meet the team

Samuel Lawrence, Founder and Creative Director of Samuel Lawrence Interactive Ltd, where he develops original immersive worlds built through real-time performance and spatial storytelling.

With nearly two decades in animation and performance capture, Samuel has operated at the intersection of cinematic craft and advanced real-time pipelines — leading large-scale game productions, live AR broadcasts, luxury brand digital experiences, and Unreal Engine-driven interactive systems.

His work is rooted in performance. Whether directing multi-performer combat capture for AAA titles, building digital double pipelines for global brands, or integrating live facial capture into broadcast environments, his focus remains the same: translate human expression into living digital space.

Samuel specialises in designing worlds where body, face, environment, and system work as one cohesive language. He builds production frameworks that allow emotion to scale — from a single performer to full cinematic universes.

Today, his focus is on creating original IP that stands independent of any single platform — immersive worlds designed to evolve with technology, not depend on it.