crafting cinematic universes in real-time and building stories within them.
I’m Samuel Lawrence — immersive production lead, real-time world builder, and founder developing original interactive IP.
Story is the starting point.
Immersive technology is the medium.
I build cinematic universes in real time — translating performance, environment, and systems into living digital worlds.
For more than ten years, I’ve led immersive productions that merge narrative, space, and real-time innovation.
I design interactive worlds engineered for both emotional impact and technical excellence.
Now, I’m building original universes intended to stand independent of any single platform or technology.
